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Collective Fear




Over the past year, the human race has been in a state of collective fear.


As Eckhart Tolle explains, fear arises when we sense that we may lose something. The global pandemic has threatened to strip us of our health, loved ones, livelihood, life purpose, status, sense of security and safety, and much more.


The individual human response to stress is known as ‘fight or flight.’ When we are faced with immediate threat, we experience a rise in adrenaline and cortisol which enables us to physically respond.


What happens then, when the stressor is global, and we are responding with fear as a collective?

This is the phenomenon of Social Contagion.


Social Contagion was first described by Herbert Blumer, a twentieth century American Sociologist.

It is defined by studies at Stanford University as ‘the spread of affect or behaviour from one crowd participant to another.’


Aside from our behaviour as individuals, it is natural for societies to operate as a whole and for each of us to interact in ways that benefit the wider community. In our family and job roles, we each play a small part that makes up a whole, larger system. This also applies in extended families. Agreements are made, consciously or unconsciously as to what part each will play to benefit everyone.


We can see that the purpose of collective fear may be an evolutionary phenomenon that has developed to preserve our safety. In a large crowd, where only the people at the front can see a threat, the fear response passes from one person to the next until the whole group is on high alert and poised to act. Only a select few people, have come face-to-face with the threat, but remember that an imagined threat invokes the same physiological response as an experienced one. We do not need to see it to respond.


During the pandemic, fear has spread throughout the world faster than Covid 19 itself. Not only fear of contracting and passing on the virus and the existence of ever emerging new variants, but that of socioeconomic disaster, and personal loss. There is also, now widespread fear about the use of certain vaccines. The speed of the spread and nature of the fear has been greatly influenced by the media. Not only how much time we spend watching the news and looking at social media, but the nature of its contents. What we read will ultimately affect how we think. This does not constitute coming face-to-face with the threat, but it allows us to imagine every possible facet of it.


This in turn, negatively affects our body chemistry and leads to chronic levels of stress.


There has never been a more important time to look after our own mental health.


How can we recognise when we have been drawn into a situation of Social Contagion?


It is actually highly unlikely that we will avoid it. There is undeniably a very real threat, but unless we have had the virus or know or worked with someone who has, our only source of information will be the media. It is very important that we remain informed as the situation develops, but how do we do this without being drawn into stories that initiate panic? Remember that panic sells papers! We can carefully select our sources, but we are still experiencing the threat second hand.


To minimise the effects of this we suggest that you try the meditation at the end of this article to protect yourself from harmful outside influences:

How to Protect Yourself


You can reframe negative thoughts with the tool at the end of the following article:

How to Reframe Core Beliefs through Affirmation


You can read more about fear and uncertainty here:

How to Walk Beside Fear

Surrendering to Uncertainty


There are many more articles on our site that will help you to address your various pandemic needs. Feel free to explore it.


Understand that we can only address issues of stress when we become conscious of them.

We must get into the habit of stepping into the shoes of our Observer Self.


We must bear witness to what is happening within us, without emotion or judgement. Only then can we take action and make our responses conscious rather than automatic.

The following article explains how to do this in more detail:

How to Observe Our Emotions in Difficult Times


Try this:

This week’s tool employs the Observe and Choose strategy to help combat collective fear.

It is helpful to truly listen to your body during times of stress. The body is often the first part of the Self to signal when something is wrong; changes in heart rate, breathing, temperature, digestion and skin sensation.


When you have observed a stress response within your body and mind, take the following steps:


1. Acknowledge the stress response and quietly thank the Universe for the opportunity to do something about it. Thank your body for the signal and yourself for listening.


2. Identify the Source. What was it that provoked the response? What were you doing prior to feeling like this? For example, were you speaking to someone, reading, or watching television? If a fearful thought seems to have come out of nowhere, follow it back to its source. What are its origins. Where did the information come from that shaped its content?


3. Assess the Risk. How reliable is the information that provoked this response? What is the level and nature of risk involved to you and those around you? You might want to calmly do some research, but make sure that you are using reliable resources so that you do not inflame the situation.


4. Take Action. Having assessed the risk, take any direct action that you feel is required to mitigate it for yourself and others. For example, purchasing masks and sanitiser, educating your children, drawing up guidelines for everyone and contacting vulnerable relatives to reassure them and organise their basic care.


5. Emotionally Detach. Once the risk is assessed and all immediate action taken, there is no room for rumination. We are of far greater use in a crisis when we are calm and can think clearly. Constantly revisiting the issue will only serve to drive up stress hormones and negatively impact on mental health so detachment is essential. Situations that cause collective fear are usually subject to change and constant re-reporting in the media from different angles so you may wish to formally set a time frame for reassessment and evaluation of the situation. If you do this, it is wise to resolve not to revisit the situation until the agreed time unless there has been a considerable change in circumstances.


Remember that what we focus more of our attention on takes up a larger proportion of our lives. With this in mind, remember to use the above tool to compartmentalise the things that create fear, and to focus on, and foster gratitude for all of the positive things that happen to you and those around you whatever their magnitude. Shaping your mindset in this way will encourage greater abundance of the things that bring you joy, even during difficult times.


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Thank you.



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